“He conquers who
endures” --- Persius
It was an ordinary day by most respects, but for Elizabeth
Toscano, owner and general manager of Toscano-Soriano Trading, this was a day
she hopes would change the course of her business. She was attending the
National Trade Fair organized by the Department of Trade and Industry that
summer day of March, 2003, and she has decided that whatever happens today she
will introduce her product to then Secretary Mar Roxas and present her needs
and get some kind of assistance to expand her business.
So when the opportunity presented itself, with much bravado,
she boldly and with great pride had her products tasted by the Secretary who
was then with the Small Business Corporation Chairperson, Zorayda Amelia C.
Alonzo and some officers of the DTI. It was an instant hit. Because of its
distinctive taste and crispiness, the taste test paved the way for the product
to be a bestseller in the trade fair. Easily, the product, sold under the brand
name Seakid, sold all its stocks with a reported average sale of P 25,000 a
day.
Toscano started her business in 1993 as a micro enterprise,
packaging and trading ordinary dried anchovies(dilis), squid(pusit), and
peanuts(mani) from Divisoria market.
Realizing the need to put added value to her products, she started to innovate
and introduce new ways of cooking and packaging the dried fish such as dilis, tuyo, sasap, and dried squid (pusit). Her creative ways with the dried
fish and squid paid dividends as exporters and consolidators considered Seakid
to be of export quality gaining acceptance in the domestic and foreign markets.
Seakid products did not go unrecognized. In December 5,
2001, they were awarded by PHILFOODEX,
INC. the Most Promising Product Award, which is a testament to the good quality
of Seakid products. The rest is history, the recognition paved the way for its
membership in industry associations such as the Philippine Food Processors and
Exporters Organization Inc., the Philippine Exporters Confederation, Inc., and
the Integrated Food Manufacturers’ Association of the Philippines
The determination and
hardwork that Toscano put into the business, and her bravado that day at the
national Trade Fair opened the doors for the her to get the financing support
she badly needed to expand the business. With the Small Business
Corporation’s GUIDE program, Toscano was
able to get a P 3.4 million loan in 2003 to finance the expansion of her
business as follows: renovation of the office and factory, acquisition of
equipment, establishment of cart outlets and additional working capital.
The financing from Small Business Corporation brought the
business from a backyard type of operation to a commercial one. Since then,
Seakid products have gained inroads both in the local and international
markets. Moreover, the initial loan became a catalyst to move Seakid products
to higher level of production and marketing.
Since then, Toscano-Soriano Trading has not looked back and
continues to grow in the export market. Subsequent working capital loans
followed which saw its products gaining international acceptance.
The story of Seakid products is always appreciated for its
commercial success, but it is more admirable when we know that its humble
beginnings were spurred by a couple that did not possess the high education
associated with material and business success.
They were high school graduates who dared to dream, and had
the determination and sacrifice needed to succeed. Today, whatever success
Seakid products have is a testament to the courage, will, and determination of ordinary people who did extraordinary work on
a simple, homegrown natural resource that is now going places in the world
market.
Deaths could range from 100,000 to 240,000 even if Americans continue to stay home and limit contact with others. But the exclusive status that comes with them think countless head turns and compliments makes it worthwhile.. And, with the federal government preparing to send cash payments to help Americans weather the pandemic financial effects, con artists may pretend they are representing the government in attempt to collect a that they claim is needed prior to receiving a payment.
ReplyDeleteEven more important are tangible health results, Air Force 1 In Store where people are healthy and safe. In the Ivory Coast alone, there are an estimated 200,000 children working the fields, many against their will, to create chocolate enjoyed around the world. "We do our best with whatever we have.
Stoke, the firefighter Jordan Shoes For Sale who died in the fire tornado, left behind a wife and two Yeezy Shoes For Sale children. The national death toll stands at 46 four in WA, four in New Air Jordan Shoes Queensland, 21 in Cheap Yeezy Shoes Sale NSW, 11 in Victoria, three in Tasmania, two in the ACT and one in SA. Kiper has Igbinoghene projected to go late in the first round to the San Francisco 49ers with the 31st overall pick, though he added the defending Super Bowl champs, the Kansas City Chiefs, are also in the market for a cornerback and could be a prime landing spot for Igbinoghene MK Outlet in Coach Outlet Clearance the draft."It's a blessing, man," Igbinoghene said.
"I do believe they knew," the president said at Friday briefing of the Cheap Nike Air Force 1 coronavirus task force, suggesting that the WHO was aware that China was not being truthful about the scope of COVID 19 infections. Her main symptom is not being able to take a deep breath..